Pay per call can be one of the most cost effective modes of maximizing online advertising revenue. For a smaller business it is a wise choice as it expands potential reach, offers targeted marketing, is cost effective and can increase sales conversion rates.
This form of advertising has morphed from pay per click (PPC) which was previously an effective form of advertising tied to laptops and PC’s. With the advent of smart phones however, all that has changed. The benefit of PPC was that advertising dollars were only spent when an ad was clicked on.
The result was a more targeted marketing focus and a lower total cost to run an ad campaign. Although impressive in and of itself, consider the power of this form of advertising when linked to a mobile phone and the possibilities are endless.
The value of such targeted advertising on a hand phone is obvious. While focusing on a market segment most likely to make a purchase decision, advertising dollars are utilized in a more efficient manner. Imagine the benefits of having this form of internet advertising available wherever and whenever the customer is carrying their cell pone, presumably always.
Pay per call is a form of online advertising where focused ads are sent to mobile phone users and the advertiser only pays when a sales call is made. Ad dollars are only spent when a potential consumer not only clicks on an ad but actually makes a call. The result is like being offered a steady stream of pre-qualified buyers and all that is left to do is close the sale.
The benefits of pay per call are obvious. as a targeted marketing medium it establishes contact with customers when they are interested in the product and have taken action to buy. It also allows the company to increase customer touch points as the ubiquity of mobile phones ensures that an ad is always within arms reach. In addition it is remarkable insofar as it allows the company to better manage the sales process. The increased speed of the purchase process is dramatic as with the touch of a button a salesperson is now on the line.
In what may be one of the more compelling points of this form of marketing is that this type of internet advertising can be set up without a company even possessing a website. For smaller businesses seeking to enhance their online advertising presence, it is a wise choice.