The Changing Landscape of Online Advertising

Advertising, the term that sets “jingles” ringing in the ears; stirs the mind with imagery of scantily dressed models flaunting their curves; reminds of rhymes, taglines, and of course, the unpleasant breaks that mar the essence of a quiz show or a thriller sequence in a film, has now expanded its realms beyond print, radio and television media. The ubiquitous Internet is that new powerful medium that’s disseminating information quickly, effectively, and in the manner, not offensive to the target market. Online advertising today forms the backbone of web-based businesses, and contributes a lion-share in revenue generation, something very important to keep any entity afloat in the competitive world. Over the years, this form of advertising, like other counterparts, has adapted and evolved to stay in tune with the changing requirements of web-based businesses. The following section takes you through the same track that online advertising, has traversed to acquire its current form.

The Origin & Evolution of Online Advertising

In the year 1994, HotWired, a web magazine prepared the first banner ad to be displayed on web page. At that time, when online advertising was in its nascent stage, the methods of cost-estimation for an ad too, were limited. This first online ad was sold depending on the number of individuals who saw it. Later, the practice was replaced by a better mechanism, called Cost-Per-Click that involved payment to the advertising agency only when a viewer clicked on the advertisement. Even today, new approaches for pricing the ads are being experimented with. It’s an ongoing process courtesy the demands of advertisers for economical solutions.

Coming Out of the Shadow of Traditional Advertising

An observation of the several transition phases of the online advertising in the past three decades, suggests that traditional advertisements dominated this new-age tool for quite long. The reference here is to the content presentation and the selection of modality. For example, majority of online ads were web versions of either business directories or newspaper classifieds. The shadow of traditional ads is still visible in the virtual world but not makes the same fraction as it used to five to ten years back. This is a significant change, and one that has garnered huge appreciation from all stakeholders.

Online Advertisements in 2014: A Complete Metamorphosis

The shape and form of online advertisements have undergone radical transformation while entering into the year 2014. Not only there is unanimous recognition for their potential as a powerful tool of promoting brands/products/services, but also a great degree of acceptance, which eventually drives the demand for more and more digital advertising agencies. Interactive banner ads, auctioned spaces on web pages and many more ad formats have just presented a sea of opportunities to the advertisers and at the same time given more freedom to advertising agencies to express on creative front.

What we have witnessed so far is just an evolution over three decades; the online advertising ecosystem promises much more. In future, we can expect this discipline to attract even bigger investments and consequently, results beyond expectations.

Banner Advertising Traffic Secrets – The Best Type of Landing Page You Should Use With This Source

You have to realize that if you are going to make a lot of money with your banner advertising you are going to have to make sure you focus on using the best type of landing page to drive your traffic to so you can maximize your profits. This is one of the most important parts of the banner advertising process and I want to show you right now how you can do it the right way so you can maximize your profits.

Why Your Landing Page Is So Important When It Comes To Banner Advertising…

You have to realize that when most people try and get visitors to their site from banner advertising they end up focusing on driving all their visitors to their home page or their product page.

The reason that they do this is because of the fact that it is really easy to do and you don’t have to worry about setting up a landing page. Not only that, people are often attracted to this source because it is not like Google AdWords where you have to deal with all the quality score issues and landing page issues.

So people simply end up hooking up their home page to their banner and hope for the best! When you do this you are going to miss out on a lot of income that you would have otherwise gotten if you would have done things the right way.

You need to have a landing page because people who come to your site from your ad are not going to come back again if they leave without giving you their name and email. So you have to make sure you are focused on getting their name and email address.

You want to be able to build a relationship with them so you can get them to spend more money on what you are selling.

Here Is The Type Of Landing Page You Need To Use:

#1 – You have to make sure you use one that is customized to the ad that you are running.

Make sure you always customize your landing page to the site and ad that you are using so you can be as relevant as possible when getting visitors to your site. That way you will get more income for the visitors you are getting.

#2 – You have to make sure it is 90% about them and 10% about you.

They don’t really care about you, they are looking for a solution to a problem and you have to make sure you show them how you can give it to them! If you do this, they will more than likely give you their name and email.

Advertising, Marketing, and Spam

In this article, we’ll take a closer look at a few of the basic Internet marketing strategies such as banner ads, message board/forum posting, and email marketing to describe how each can quickly cross the line from clever advertising to spam.

This is important because while a clever, well-planted Internet marketing campaign can help to attract new customers and keep your existing ones loyal, spam will do the exact opposite. Spamming will not only alienate both new customers and existing customers but can get you into trouble with the law too. As a business owner, this can be extremely damaging to profit margins.

A very popular Internet Marketing strategy is banner ads. These ads usually appear at the top of websites and are usually within the pages of the websites. It is from this appearance that they earned the name banner ads and the banners can come in various sizes.

Oftentimes, business owners purchase marketing space on these web sites. These banner ads might also be placed on other websites as part of an exchange or an affiliate advertising and marketing campaign. Banner ad exchanges are unique situations in which one company owner posts a banner ad on his web site in exchange for another’s on theirs. These agreements may be made independently between entrepreneurs with companies they partnered with or as part of exchanges promoted by a 3rd party.

For example, in affiliate marketing, the affiliate will advertise your company on their blog posts and/or advertising space for agreed-upon compensation. The banner ad would then generate a wanted impact such as website traffic to the ad or making a sale. The terms of the agreement are usually defined beforehand as well as are generally based upon a range of pay per impression, ppc (pay per click) or pay per sale or lead.

Banner ads are a great way to market your business however, you need to recognize just how they can be overused and be misconstrued as spam. Sensibly positioning your banner ads on a few websites to a targeted audience is considered smart marketing. Plastering your banner ads on any website regardless of who the audience is can be easily seen as spam. When people start seeing the same banner ad everywhere on the internet that has no relevance to what they are searching for, they’ll most likely see you as an annoying spammer rather than take your business seriously.

Message boards are an option for placing your ads and can offer business owners a chance to get some free advertising too. If the services and products you provide attract a particular niche, it may be worthwhile to join some of these message boards and online forums associated with your industry.

A lot of these message boards and forums will allow you to include a link of your company or business underneath your name as part of your signature line when you join their discussions. Care should be taken to ensure thoughtful responses and not just responding to every message with a link to your website when it is not appropriate to the conversation. This is also considered a form of spam and once participants start to view your posts as spam, they are most likely to avoid your website altogether rather than visit it.

Lastly, marketing with emails is one of the best ways to get an incredible ROI for your advertising dollars. Your email campaigns can include sending out a periodic newsletter that provides good content along with your email promotions, discounts or coupons on your product or services. People who opt-in to your email list or your loyal subscribers will often look forward to these emails and not see them as spam. They are more likely to make a purchase as a result of this marketing strategy.

In addition, potential clients who have specifically asked for extra details on your services and products will find this sort of advertising to be very beneficial. On the other hand, collecting email addresses in a deceitful manner and using them to send out mass e-mailings is definitely a no-no and is considered spam. People who get your emails who did not inquire or join your email list is called spamming and can get you into some trouble legally. Never send emails to people who don’t want it. Hopefully, this article was helpful in shedding some light on what advertising, marketing, and Spam are all about.

How Pay Per Call Advertising Works For Your Small Business

Pay per call can be one of the most cost effective modes of maximizing online advertising revenue. For a smaller business it is a wise choice as it expands potential reach, offers targeted marketing, is cost effective and can increase sales conversion rates.

This form of advertising has morphed from pay per click (PPC) which was previously an effective form of advertising tied to laptops and PC’s. With the advent of smart phones however, all that has changed. The benefit of PPC was that advertising dollars were only spent when an ad was clicked on.

The result was a more targeted marketing focus and a lower total cost to run an ad campaign. Although impressive in and of itself, consider the power of this form of advertising when linked to a mobile phone and the possibilities are endless.

The value of such targeted advertising on a hand phone is obvious. While focusing on a market segment most likely to make a purchase decision, advertising dollars are utilized in a more efficient manner. Imagine the benefits of having this form of internet advertising available wherever and whenever the customer is carrying their cell pone, presumably always.

Pay per call is a form of online advertising where focused ads are sent to mobile phone users and the advertiser only pays when a sales call is made. Ad dollars are only spent when a potential consumer not only clicks on an ad but actually makes a call. The result is like being offered a steady stream of pre-qualified buyers and all that is left to do is close the sale.

The benefits of pay per call are obvious. as a targeted marketing medium it establishes contact with customers when they are interested in the product and have taken action to buy. It also allows the company to increase customer touch points as the ubiquity of mobile phones ensures that an ad is always within arms reach. In addition it is remarkable insofar as it allows the company to better manage the sales process. The increased speed of the purchase process is dramatic as with the touch of a button a salesperson is now on the line.

In what may be one of the more compelling points of this form of marketing is that this type of internet advertising can be set up without a company even possessing a website. For smaller businesses seeking to enhance their online advertising presence, it is a wise choice.

Banner Advertising – Do You Want to Suffer Or Prosper With Banner Advertising?

You are in a business for main reasons of wanting to earn money and excel in what you do. Failure is never an alternative. And if for some case that failure is inevitable, you must try harder to succeed. Promoting your business is a big factor to consider for success to be captured. And when banner advertising comes in your way as a medium for promoting your business, you simply want to be better and get your traffic rates increasing.

Why suffer when you can make money? When you let your banner ads suffer, you are letting your business suffer as well. Since they are the key for your websites to be visited and your products or services be availed, it’s not a choice for you to let it endure loses and face the consequences of allowing it to happen.

Banner advertising can be your partner for your business’ success, if you know how to make it excel amongst all your competitors. It’s the initial phase of success while, earning alongside with having a brand on your business is the last stage. It is risky to dwell on how to make your banner ads suffer. Efforts and creativity must be given well to make it show profit. If you are on the process of making your banner ads more successful, you must tackle on things needed on how to improve your banner ads and might as well know the effect they have on visitors to ensure betterment while on the process. Focus your mind in your objective – why are you creating great banner ads. It’s for business promotion and to get high traffic. Learn the basics. Know your specific niche. Invest on good-quality sites. Potential customers are lurking on these sites. Give time with your graphics. Visually oriented customers are keen with this aspect.

Consider also the other site in your market and make all the traffic generation for you. Proper banner advertising is one of the secrets to a successful business. It simply opens doors to a lot more opportunities.

Banner Printing, An Easy and Effective Way of Advertising

Make sure that the banners you are going to select for your brand and product promotions is designed uniquely by the experts. In facts all the businesses opt for some or the other means of advertising medium. One of the most effective media of advertisements have always been banner printing. As a matter of fact, banners have been found to be perfect for promotions, events, launches, and many other roles. But, to ensure its effectiveness, the wise idea to opt for is banners printed by professionals. You just need to select the suitable one to avail maximum benefits in an easier way.

A banner always leaves an impact on the people’s mind when it delivers a message. Mostly, through clear meaning banners of particular brands or products have a great impact, to make the audience react in a very positive manner, the banner should be included with the right images and design, along with the apt layout and text. When you give the banner to be printed in the professional hands, it is made sure that the banner printing will encourage the intended audience.

No matter, the banners are temporary fittings or permanent displays, they have always been one of the most cost-effective ways of advertising. However, when a banner is being printed, there are a few things that must be focused. Some of them are mentioned here in below:

  1. The foremost thing that you should look for is the size of the banner. But before deciding the size, you must ensure the type of the advertisement it is, and also the effectiveness of the advertisement on the audience.
  2. The second thing that you should take into consideration is the color that will be used in the banner. Color plays a very vital role and it also affect the human psychology. There are a few colors that always attract the human beings, and the vice-verse. So, while choosing the color, you should be very careful as it can either make or mar the intention of the banner.
  3. The third thing you must take seriously is the size and style of the font. It is a fact, that you yourself would not appreciate very small or very large fonts. So, the size and style of the fonts should be readable enough. For leaving a better impact on the audience, it is better to keep the color of the font black.

With these, you can expect to come up with a banner that will undoubtedly serve the purpose.

Use A Feature-Rich Online Banner Design Tool And Gain More From Your Advertising Investment

A business has to market and advertise itself properly across channels on the internet to reach to a wider market. Without proper advertising, it would not be possible to reach out to more users and create brand awareness. After all, the more users a business reaches to, the more prospects it gets. It’s the advertising efforts that help create a brand identity and promote the virtues of the business among the users. And once more people know about your business, the more it grows.

In essence, your business has to benefit from every kind of advertising method that is within the reach. It has to leverage banner advertising fully to tap into the ever-rising prospects on the internet. Thus, your banner ads have to be as charming and visually appealing as possible. These ads have to look unique and distinctive to easily stand out from the crowd out there. If they don’t make an impression, it would not be possible to catch the attention of the target audience.

It’s therefore important for your business to find a quality banner designer tool to create banners of high quality. The tool has to be rich in features, together with delivering simplicity of use and operational ease. It has to help businesses create multiple designs and choose the best from the lot. And once the best design is found, the rest can be left out. This way, a lot of time is saved and the desired design is found with the least minimum investment possible.

Similarly, the tool has to help in saving of money that is otherwise spent on hiring a team of designers and getting banners out of them. It also has to save the business the inconvenience of trying several mock-ups of the design before finding the most suitable one. After all, a high-quality tool has to assist in the creation of an awesome design for banner ads. In the end, it’s the design that makes the heads roll and catch the attention!

Additionally, your business needs to search and find a tool that is PHP-coded. If it’s not, it will never deliver the desired level of responsiveness and speed needed with the designing. More so, the tool has to offer multi-browser support feature where it has to be accessible from all the major and popular web browsers around, be it Chrome, IE, Firefox and Safari etc. It should also be compatible across all devices to let users access it anytime and from anywhere.

Furthermore, a top-quality online banner design tool brings the feature of adding text and arch effect. It also helps one upload images, add shapes and rotate texts with ease. That apart, it also enables changing of the background and saving of design to boost the capabilities of the business. You can also benefit from its built-in templates and themes to add a great effect and value to banner designs.

Overall, your business should take its advertising efforts seriously to gain the most out of it. After all, you will need more people and their attention to gain rich rewards!

Business And Advertising Are Connected In Many Ways

We all as business owners want to have more and more customers in our contacts for encountering a huge profit in exchange of the services and products offered by us. But not all customers come to the business just by wandering around, they have to be called and attracted by the products. This is when advertising plays its role by making sure that the product reaches the hands of the person who needs it.

Advertising is the marketing communication that is used for the promotion and selling of a product or service that is offered by a business. Many people access Fresno advertising to accomplish varied goals and companies use these ads in diverse media for their benefit through many means. In case of a new product launch, it can serve as the pathway towards a larger market, making more and more people aware of the product. The advertisement should be focused on a common problem encountered by people and how your product or service serves as a solution to that particular problem.

One can use this effective means to inform the market about the product and illustrate how the product looks like. Commercial ads seek to generate increased consumption of their product or service by showing the pros inherited with it. Fresno advertising is frequently used for the purpose to show the dramatic product breakthroughs by aggressively highlighting their products. Virtually any medium can be used for the purpose of advertisement and the choice of medium is based basically on the type of product, target audience, popularity of the medium and etc.

The market is analyzed by the advertising agency to understand whether the product or service offered is fit and has all the credentials that will help it to stand in the competition. Customers will never get to know about the product if there is no promotion and advertisement, he/she will not include the product in the decision making process due to this advertising can be both powerful and magical, selling the dreams to the people of the society. The economy also prospers with advertising and allows the people to be aware of the several choices present as well as available to them.

In present market scenario, advertising is crucial and is needed to invite more and more people to use the product in order to quench their thirst. It works as a guide book telling what to buy and what not.

Online Banner Advertising

Online banner advertisements are rectangular advertisements which appear on websites and vary a lot in the way they look and what they are about. But they all share the same common objective to encourage a viewer to click on the ad and then be taken to the advertisers website or squeeze page.

Banner ads are available in many different sizes and are measured in ‘pixels’. A pixel is the smallest unit of colour that makes up images on a computer screen. Popular sizes are long banners that run horizontally across the page (full banner at 486 x 60 pixels), large square box banners normally located at the side of the page (250 x 250 pixels) and button banners, normally with several grouped together (125 x 125 pixels).

The size of ad banner you choose fro your work from home online business is dependent on your budget, the position of the banner in the website, the amount of traffic to the website and how long the banner will be online.

What Makes a Banner Ad Effective?

As with all advertising, an effective banner ad is the product of a number of different elements.

Firstly, your banner ad must be congruent with the website. In other words, if your work from home online business is about helping people to make money online it is doubtful that you will have much response if you place your banner on a website about dog training.

The objective of the banner ad is to ‘sell the click’. Make sure that your message is about a want, desire or concern about your product or service, so that viewers are encouraged to click on the ad to find out more. Ideally, you want to aim at receiving one to five leads per day from a banner advertisement.

Do not use loads of busy graphics and, although this sounds odd, do not try to sell – use your message as a solution to a problem. For example, if your work from home online business is about weight loss you could say something like “If you want to loose weight but can’t – click here for the proven method that has helped thousands of people”.

Link the ad to a squeeze page with an opt-in form that provides a little more information and encourages the viewer to submit their name and email so that they can get even more information about your product or services. Ideally this information should be provided free of charge. Then, when they enter their details, they will be on your list and your auto responder emails will do the rest.

You need to establish a relationship with your customer before they will buy from you.

A few other tips include, putting your banner ads at the top of the page, rather than farther down and ensuring that the website that you are adverting on receives sufficient traffic. If your home online business is aimed at a competitive market, such as the make money online market, then I would recommend that you consider websites that receive more than 10,000 visitors per month.

You can check the traffic on websites at a number of different online sources.

How to create an online banner ad

Once you have chose a website on which to advertise for your work from home online business, you will have to supply the artwork for the banner. This is normally supplied via an upload to a link that that website owner will provide you. Often, your affiliate partner or merchant for your home online business will have ready made banner artwork for you to upload to your chosen website. All you have to do is supply the link to where the viewer will go when they click on your ad.

There are also several free online banner creators where you can create your own ad. You can also outsource the creation of your banner graphics. There are many online resources available.

How to book an online banner ad

Most websites will have an area where it will provide details of the costs to advertise on their website. If not, you can contact the website owner direct and ask for details.

To save contacting loads of different websites to find out their rates and statistics, there are several ‘broker websites’ who provide all the information for you. It can save time as these websites provide all the info on costs for a huge variety of different websites.

The cost of banner ads is calculated in two ways. One is for a set period of time (normally 30 days) and the other is for the number if impressions (ie, how often the ad is shown). If you are just starting out with your home online business, I would recommend that you opt for a set period of time. This way you know exactly how much you are spending over what period of time.

Does online banner advertising work?

Some web ‘experts’ say that banner advertising is not effective and some say that it is a very successful way to drive traffic to your website.

As mentioned before, online banner advertising is like any other type of advertising. You must ensure that your banner gets the attention of your target audience and creates interest in your product or service. The ad must encourage the viewer to want to find out more and thus take action by clicking on your ad.

If your banner ad has got somebody to click on it, then it has done its job. It is then the job of your squeeze page or the website page to where you have sent the viewer to do its job. And that is a whole other story.

How to Boost Your Online Presence of Business With Banner Advertising?

What is Banner Advertising?

Banner Advertising over the Internet is a kind of hypertext link. It is a graphic advertisement hyper linked to the Uniform Resource Locater of an advertiser’s company website. A user clicks on an online banner and reaches the website of an advertiser. The images contained in a banner promotion are animated Graphics Interchange Format Images. This banner size varies from one web page to another. However, the standard size of a banner is 468 x 60 pixels.

What is the importance of a banner to promote online business?

Online Banners are an effective form of communication for the marketers to promote their company. One can communicate the message of a company efficiently. Banners displayed on other sites enable a user to introduce business to the prospective customers. An entrepreneur can make use of an opportunity to popularize the business. You can reach out to the maximum customers through Internet. One can communicate the message of a company effectively and efficiently. By using animations in an online banner you can allure the customers towards your business. Online banners become an interactive feature for the potential customers. It forms an integral part of online branding of a company among the customers. It creates awareness among the prospective customers about the product as well as the company. A marketer can build a positive and everlasting brand image in a customer’s mind. An entrepreneur can establish his reputation online by creating attractive and striking banners. These banners have the potential to bring your business to the notice of the prospective customers. The success of banners can also be measured. You can measure the success of your banner advertisement through the number of clicks, sales made or the number of page views. This helps a marketer to measure the effectiveness of the banners.

What are the various tools available to create impressive banners?

There are many banner maker tools available in the market to create remarkable web banners. A lot of information and ideas are available on the Internet to create striking banners. The tools provide different templates, graphics, images, animations to select. Advanced tools enable an advertiser to customize the banners to suit specific requirements.