Advertising, Marketing, and Spam

In this article, we’ll take a closer look at a few of the basic Internet marketing strategies such as banner ads, message board/forum posting, and email marketing to describe how each can quickly cross the line from clever advertising to spam.

This is important because while a clever, well-planted Internet marketing campaign can help to attract new customers and keep your existing ones loyal, spam will do the exact opposite. Spamming will not only alienate both new customers and existing customers but can get you into trouble with the law too. As a business owner, this can be extremely damaging to profit margins.

A very popular Internet Marketing strategy is banner ads. These ads usually appear at the top of websites and are usually within the pages of the websites. It is from this appearance that they earned the name banner ads and the banners can come in various sizes.

Oftentimes, business owners purchase marketing space on these web sites. These banner ads might also be placed on other websites as part of an exchange or an affiliate advertising and marketing campaign. Banner ad exchanges are unique situations in which one company owner posts a banner ad on his web site in exchange for another’s on theirs. These agreements may be made independently between entrepreneurs with companies they partnered with or as part of exchanges promoted by a 3rd party.

For example, in affiliate marketing, the affiliate will advertise your company on their blog posts and/or advertising space for agreed-upon compensation. The banner ad would then generate a wanted impact such as website traffic to the ad or making a sale. The terms of the agreement are usually defined beforehand as well as are generally based upon a range of pay per impression, ppc (pay per click) or pay per sale or lead.

Banner ads are a great way to market your business however, you need to recognize just how they can be overused and be misconstrued as spam. Sensibly positioning your banner ads on a few websites to a targeted audience is considered smart marketing. Plastering your banner ads on any website regardless of who the audience is can be easily seen as spam. When people start seeing the same banner ad everywhere on the internet that has no relevance to what they are searching for, they’ll most likely see you as an annoying spammer rather than take your business seriously.

Message boards are an option for placing your ads and can offer business owners a chance to get some free advertising too. If the services and products you provide attract a particular niche, it may be worthwhile to join some of these message boards and online forums associated with your industry.

A lot of these message boards and forums will allow you to include a link of your company or business underneath your name as part of your signature line when you join their discussions. Care should be taken to ensure thoughtful responses and not just responding to every message with a link to your website when it is not appropriate to the conversation. This is also considered a form of spam and once participants start to view your posts as spam, they are most likely to avoid your website altogether rather than visit it.

Lastly, marketing with emails is one of the best ways to get an incredible ROI for your advertising dollars. Your email campaigns can include sending out a periodic newsletter that provides good content along with your email promotions, discounts or coupons on your product or services. People who opt-in to your email list or your loyal subscribers will often look forward to these emails and not see them as spam. They are more likely to make a purchase as a result of this marketing strategy.

In addition, potential clients who have specifically asked for extra details on your services and products will find this sort of advertising to be very beneficial. On the other hand, collecting email addresses in a deceitful manner and using them to send out mass e-mailings is definitely a no-no and is considered spam. People who get your emails who did not inquire or join your email list is called spamming and can get you into some trouble legally. Never send emails to people who don’t want it. Hopefully, this article was helpful in shedding some light on what advertising, marketing, and Spam are all about.

Getting Massive Traffic To Your Website With Banners

Banner advertising is not only cheap and affordable but it can also get massive traffic to your website if you it right.

Many online marketers simply wasted time and money advertising with banners without achieving their intended results which obviously is traffic because they have no idea how to go about advertising with banners.

If you think you can slap a banner advertisement on your website and wait for the money to roll into your bank account, you are hugely mistaken.

Here are some steps you can take to improve your banner advertising strategies and get those traffic stats soaring. Remember, not only are banners cheap to create they are affordable to advertise as well.

Take a look at your current banners. Are they creating enough attention to capture the interest of your targeted audience?

Whatever your niche is, your main concern is to command attention through the title and topic on your banners. It has to trigger a response from your intended audience.

You need to make your readers curious and convince them that they should click on your banner so that you can show them what exactly they needed. It is important that your initial effort of creating attention translate into clicks and ultimately the content of the website that the clicks bring to should be able to do the selling for you.

When you write your ads on your banners, think of a way to invoke the emotions of your readers. For example if you are targeting insomniacs, your banner ad could have the following words in them such as, “Can’t Sleep Tonight?” or “Stop Losing Sleep Again…”

Banner advertising is just like any other text advertising but you enhance your ads with a certain amount of high impact graphics which appeal to the viewers.

If you can appeal to your viewers and persuade them to click on you banners, get reader for massive traffic back to your website. All you have to do now is market your banners aggressively.

Factors to Consider Before Joining Banner Ad Networks As a Publisher

Selling advertising space is one of the most popular ways to monetize your blog or website. However, instead of marketing your site to individual clients, you can save a lot of time and earn a steady stream of income by teaming up with banner ad networks. This means you don’t have to create your own products to sale on your website or act as an affiliate and promote products created by others. By selling ad space, you’re essentially getting paid every time someone clicks on an ad that’s on your website. Of course, the size of the cash flow depends largely on the number of relevant ads you display. The more ads you display and the more clicks you receive, the higher your income. However, with so many banner ad networks for publishers available online, knowing the right one for you may not be easy. Here are some important factors you should consider before joining such networks.

Control over Displayed Ads

The best banner ad networks do have comprehensive interfaces where publishers can preview a banner, and choose whether they want the specific campaign to be displayed on their websites. This is useful especially, if you and/or your visitors are against certain types of advertising. For example, those that contain references to gambling, tobacco products, or adult content. A good network will let you know about these ads through visual flags in your administration area.

Targeting

Irrelevant ads not only annoy your website visitors, but also lead to very few conversions. So, it?s important to make sure that the network you want to join provides ads that are relevant to your area of specialization. Your readers are more likely to click on ads of products or services that they?re interested in.

Payout Schedule

There are some networks that don?t pay at all, while others take up to four months to pay publishers. Do your research well, and join only those agencies that have proven to pay promptly. Good networks pay anywhere from every two to four weeks after the clicks have taken place.

Terms and Conditions

Before joining banner ad networks, make sure that you have read their terms and conditions carefully. This is important to avoid breaking the rules that may cause your account to be banned, and consequently lose your money. Since fraud is a major problem in the banner ad industry, you need to look for a network which takes fraud cases seriously, but still gives you enough room to move.

Rates

Unless you find advertisers by yourself through direct advertising, the chances of finding $10.00 CPM (cost per thousand impressions) ads are pretty slim. However, if you shop around carefully, you can still be able to find networks that pay at least $1.00-$5.00 CPM.

Let these factors guide you as you choose the best banner ad networks to monetize your website.

How Pay Per Call Advertising Works For Your Small Business

Pay per call can be one of the most cost effective modes of maximizing online advertising revenue. For a smaller business it is a wise choice as it expands potential reach, offers targeted marketing, is cost effective and can increase sales conversion rates.

This form of advertising has morphed from pay per click (PPC) which was previously an effective form of advertising tied to laptops and PC’s. With the advent of smart phones however, all that has changed. The benefit of PPC was that advertising dollars were only spent when an ad was clicked on.

The result was a more targeted marketing focus and a lower total cost to run an ad campaign. Although impressive in and of itself, consider the power of this form of advertising when linked to a mobile phone and the possibilities are endless.

The value of such targeted advertising on a hand phone is obvious. While focusing on a market segment most likely to make a purchase decision, advertising dollars are utilized in a more efficient manner. Imagine the benefits of having this form of internet advertising available wherever and whenever the customer is carrying their cell pone, presumably always.

Pay per call is a form of online advertising where focused ads are sent to mobile phone users and the advertiser only pays when a sales call is made. Ad dollars are only spent when a potential consumer not only clicks on an ad but actually makes a call. The result is like being offered a steady stream of pre-qualified buyers and all that is left to do is close the sale.

The benefits of pay per call are obvious. as a targeted marketing medium it establishes contact with customers when they are interested in the product and have taken action to buy. It also allows the company to increase customer touch points as the ubiquity of mobile phones ensures that an ad is always within arms reach. In addition it is remarkable insofar as it allows the company to better manage the sales process. The increased speed of the purchase process is dramatic as with the touch of a button a salesperson is now on the line.

In what may be one of the more compelling points of this form of marketing is that this type of internet advertising can be set up without a company even possessing a website. For smaller businesses seeking to enhance their online advertising presence, it is a wise choice.

Banners Broker Review – An Overview Of The Main Features And Benefits

A trustworthy and reliable Banners Broker review can help you make an objective opinion with regards to this popular service. Basically, this business provides affiliates the opportunity to advertise their business online.

What makes Banners Broker truly unique is that this is actually a win-win situation: business owners get the chance to advertise their business on the Internet, and they can still earn publishing revenue. Someone who does not own a business or website to advertise can earn also in this program

How Does It Work?

This review mainly aims to explain the mechanism behind the company. Having said that, Banners Broker will place your ad on the publishing network and you, as an Ad-Pub Combo member, can get twice the initial investment (in other words, you get positive Return-On-Investment). Another essential aspect is that you do not necessarily have to own a website or a business – if this is your case, you can easily advertise your personal Banners Broker affiliate account. It is said that the monthly revenue of the company is around $40 million, with more than 250,000 active affiliates at the moment.

Products and Services Provided By Banners Broker

This company focuses on selling banner impressions (an impression equals a banner view, but it is different from banner click) to those who bid the highest amount of money – the entire process is done using what is known as a “blind advertising network”.

No Banners Broker review would be complete without explaining the concept of blind advertising network. This is basically a network that offers direct marketers convenient rates and prices. In exchange, the marketers have to give up their entire control over the placement of the ads.

As a member of Banners Broker, all you have to do is to upload the company’s banners (or your own, if you have any). The company will automatically filter the banners and place them properly, based on various factors such as your location, country and city, or the niche of the banner (the target market). One of the most important benefits is that you can advertise multiple banners and businesses simultaneously.

Banners Broker provides 6 different packages for members, and each one of them comes with a $15 monthly fee for admin services. For instance, if you purchase the $25 package (+$15 the admin fee), you will receive no less than 1,000 impressions, along with panel cost of $10. It must be mentioned that every package includes banner impressions and the value of all the other priced panels.

Available Packages

Every Banners Broker review should contain a complete list of the available packages and the items they include:

The Starter Pack ($25) – includes 1,000 impressions;

The Basic Pack ($55) – includes 5,000 impressions;

The Business Pack ($145) – includes 13,000 impressions;

The Professional Pack ($415) – includes 40, 000 impressions;

The Enterprise Pack ($1,225) – includes 121,000 impressions;

The Ultimate Panel Pack ($3,655) – includes 365,000 impressions

Affiliates Program:

As mentioned, the Packages are divided in panels. When a panel is reaching the traffic cap, the company provides twice the number of banner impressions.

In other words, the $10 panel is turned into 2 x $10 panels, which means that you will automatically receive a payout of $20: 50% in cash, and 50% in the value of new panels.

If you invest for example $10 for a panel and that turns into two new panels of 10$: you receive the 50% to your e-wallet and the other 50% is the new panel that you receive when the panel reaching traffic cap. The new panel will continue the same scheme and you start again to generate one panel and 50% money. When a $270 panel reaches the traffic cap you get the $270 to your e-wallet and in addition a new panel which will generate you another $270, and then another and another…

The Corporate Business Model

As you may have figured out already, the company pays out huge amounts of money under the form of commissions. In this situation, how does Banners Broker manage to get the money? The money must come from the following sources: the admin fee ($15), the monthly profit ($1.5 million/100,000 affiliates) that goes straight to the bank account of Banners Broker, plus the large amount of profits on the above-mentioned Banner packs.

Conclusion

To summarize, this Banners Broker review aimed to outline the main advantages and disadvantages of this online publisher. The profits of Banners Broker will keep on growing as long as the affiliates support this very profitable business model and everyone have his profits. However, if affiliates no longer use this business model, the business would eventually fail. One thing is for sure: the company could be the best deal. Anyway, if you are an affiliate or decide to be one, I highly recommend to withdraw your profits as quickly as possible – better be safe than sorry!

Attractive Banner Designs to Get Your Customers Clicking

The top most priority of a business house is that of exposure to the mass of common people so that it can earn maximum earnings from the traffic that visits its website. Fruitful conversions of the traffic from just being visitors on the website to being actual customers depends on a lot upon the website. It is often said that content is king, but obviously you can not do without a good presentable and impressive banner. A web banner is actually the first thing that any individual notices when he lands on a particular website. Thus, it is important to remember that there is a dire need of a jazzy and eye-catching banner so as make a good impression.

If a web banner is dumb and lame then chances are that the audience loses interest and shifts to other interesting websites. The audience mostly likes to browse through colorful and well- designed website. The attention span of an average customer is very small so the first few seconds of the interaction between him and the website is very important to decide that whether he would accept the services of the company or not. A catchy web banner will invite more and more visitors to the site in the form of readers, clients, and subscribers. It is important to know that a particular website represents a particular business house or an individual. If it happens that your website is defined by colorful and snazzy colors then the visitors will also perceive you as a colorful person owning the website. A blob of your personality is reflected in the website and it is important that you tower high above your competitors. A particularly popular website has within it the quality of a good banner to make peddling wares easy and comfortable for the customers.

It is possible to influence the customers with a powerful web banner. Moreover, it is important to note that the web banners used for advertisements are regarded as the cheapest form of advertisements. A particular market can be targeted by the means of an appropriate web banner. Moreover, with the passage of days the banners are becoming more and more daring and stylish attractive and creative. When an individual lingers on a website to check the web banner twice then it must be said that the web banner is doing its job. It is a challenge to create great banners so that great graphical designers can be represented by the skilled designers. The best of graphic designers use a whole lot of latest IT tools inclusive of the Flash GIF and static JPEG formats. There are a whole number of companies out there who are doing the work of developing and designing web banners. Website success is only about the increase of footfall of the audience and also about the conversion of the mere audience into buyers of the goods and services. If you want a good website banner, then you have to know about the concept of the flash banner and Adobe Photoshop. The best banner design service is available from some of the most well-known graphic designing companies.