The Importance of Online Advertising

Before we go in-depth into the topic, we must analyze why advertising is done. Obviously advertising is done to increase revenue and sales. Though advertising helps in increasing revenue and sales, it itself is an expensive task.

Advertising involves a large amount of money and is always a big risk, since its consequences are not known. To lessen this risk companies try to advertise through magazines, newspapers and as well as the Internet.

Online advertising is very important. This is because of the business’s other underlying main issue – The target market. The target market market usually consists of the people who are willing to spend on your product. And going online serves this purpose effectively. Isn’t the population today relying more and more on the Internet?

Online advertising is effective because it allows direct response that is beneficial to both the consumer and the seller. The consumer can just click to learn more about the product and even allow buying the product online.

Who can provide this for you? Well there are certain companies and websites that will help promote your business. But what do you have to do? Have an effective copy! Attentive headlines and captivating notions just help the customer sweep through your product. They can become top search listings on a search engine.

If you don’t know much about the Internet, or how to go about online advertising, don’t just dive into a deep pool. Ask for help. You’ll find various trust able sources that are willing to and have the capability to advertise your business online.

Now that businessmen have engaged themselves into doing business online, the need to advertise a product has become the quintessential factor in online advertising strategy. All forms of online advertising are being used nowadays from email marketing to paid online advertisements like pay per click, to online ads etc. Therefore, the online advertising world is an amazing feat to delve into.

There are online press releases; the strength lies in being cost effective. Businessmen now attach professionally written articles and distribute it along the web by linking them to various other websites this creating sales promotion.

What Is an Online Advertising Network and How to Utilise a CPM and CPC Advertising Network

Utilizing the Different Online Advertising Network Formats for Your Business

The Internet has become increasingly complex over the years, so much so that today, it has almost become a necessary household tool that’s being used by almost everyone.

And, with the evolution of the Internet, also comes the evolution of online advertising. Today, online ad networks come in different formats and vary on how they serve advertising content to users, and it is a business owner’s responsibility to know and understand more about these formats, in order to find out which one is best used for a given marketing strategy.

CPC Advertising

CPC stands for “cost-per-click” advertising, and is arguably one of the more simple advertising formats to use. It’s a format that generates revenue for the publisher when the user gives a single valid click-through on the advertisement hosted. CPC ads usually come in text-based and rich media formats, and the most effective ads utilize some form of “call to action” to be noticed.

Utilizing the service of a CPC ad network is effective when the business is attempting to generate new leads, as well as driving new and potential customer sales. Hence, it is best utilized by publishers who have lower amounts of web traffic.

CPM Advertising

CPM stands for “cost-per-mile” advertising. In this format, the advertisers pay the publisher a set amount for every thousand actions a certain ad receives. CPM advertising is quite similar to CPC, but on a much larger scale. CPM advertising networks usually cater to publishers who receive a large amount of web traffic prior to their approval, due to the volume of potential leads that this format generates. CPM advertising networks are best used when the product being advertised is now receiving a growing amount of product exposure or recognition.

CPA Advertising

CPA stands for “cost-per-action” advertising, and is a commission-based advertising format in which the publisher receives revenue when a user clicks AND buys the advertised product or service being served. The amount of revenue the publisher receives is a percentage of the total price of the product being purchased. CPA advertising networks, or “online affiliate networks” as they are commonly called, are preferred when the business wants not only to increase their potential leads, but also their sales.

What to Use?

Deciding on what advertising format and online ad network to use largely depends on the capital available for the business, as well as the quality of the product being published. For newer brands who are taking some time to build their reputation, a CPC advertising network is preferable. Once the brand has generated enough leads, and has build up a very strong reputation level, switching to a CPM advertising network should now be considered to avoid running low on capital when the ads have a higher click-through rate. Finally, once the product and brand has established a very firm foundation for its reputation, a CPA advertising network should be used.

Of course, limiting yourself to one ad network certainly isn’t going to get you anywhere. In order to truly succeed, utilizing all of these in conjunction with each other is the best strategy to generate the maximum leads and revenue possible.

Where Should I Place My Banners?

Most small and midsize advertisers do not have a large enough budget to contact large sites directly for banner placements therefore the best option is to utilize ad networks that distribute the banners for you. There are a number of useful ad networks that cater to small advertisers:

1. Google Ad Words Image Display – A few years ago Google expanded their offering from text ads only to display images as well. The system is simple and user friendly. They have an internal image ad builder but the result is an unprofessional template looking banner, therefore a professional design service is recommended. Payment is on a CPC or CPM basis.

2. AdBrite -Similar to Google’s network just much smaller. Simply upload your banner and choose a category in which yyou’d like your banner to appear. Payment is on a CPC or CPM basis.

3. LinkShare – There are countless affiliate networks, and LinkShare is one of the larger ones. Payment is on a CPA basis, meaning you will only pay if a user ends up taking action such as purchasing a product or service.

If you can afford it you can utilize an agency that will handle all your online marketing needs. Doing it on your own is quite simple actually, but tracking the campaign can be somewhat labor intensive if you are running your ads on multiple channels. If you’ve chosen the channel in which you’d like to run your campaign you’ll have to hire a graphic designer or use a banner ad design service to create effective eye catching banners.

How To Jump Onboard The Ad Retargeting Train

Perhaps while surfing the web, you’ve noticed a certain ad following you around the Internet as you move from website to website. And lo and behold, it’s an ad for a website you’ve visited recently. How did they know?!!

This practice is called “ad retargeting.” If a surfer clicks on a pair of skinny jeans on one site, what better way to advertise said jeans than to show them again and again to someone who was already interested enough to view them?

Browser Cookies: They Are Out There

Hansel and Gretel of fairy-tale fame left breadcrumbs behind them as they walked through the forest so that they would be able to find their way home. Internet surfers leave behind cookies or small pieces of text behind as they surf the net, unintentionally.

Some cookies are generated by the websites a person visits, so if you check out backpacks at LL Bean, they will store data about your visit on a cookie that then sits in your computer. Other cookies are called tracking cookies, and are used by third-party sites for advertising purposes.

Ad Retargeting Focuses on Conversion

Online retailers work profoundly hard to convert browsers to shoppers. Marketing experts tell us that only 2% of website traffic is converted on a first visit. When browsers click on products to learn more about them, they are providing the e-retailer with invaluable information as to the type of product they are interested in and even as to price range and desired features.

According to CMO.com, an online space targeted at chief marketing officers, visitors to websites are 70% more likely to convert into a customer when they are the focus of ad retargeting.

Ad Retargeting is Not Complex

Small business owners can easily introduce ad retargeting into their marketing strategy. Google AdWords, for example, offers a user-friendly tutorial on how to create remarketing lists – the base of an ad remarketing campaign, and to build a campaign that is targeted to the defined list. Other online marketing firms, like ReTargeter, do the set-up work for tech-shy business owners.

Ad Retargeting is Showing Growth as a Trend

Marketing experts have identified ad retargeting as a tactic that will be used much more liberally in the foreseeable future. Perfect Audience, an online firm offering support for clients who want to manage their own ad retargeting, set up a platform to help such clients spread their retargeted ads across Facebook.

This platform is currently being used to promote over 800,000 products. According to The Retargeting Barometer Report by Digiday, 1 in 5 marketing managers now have specific budgets for ad retargeting. All indicators point in the direction of more ad retargeting.

Of course, some online shoppers are annoyed when those skinny jeans start to follow them around the Internet. But, according to eMarketer, 30% of e-shoppers surveyed feel good about retargeted ads, while 11% have negative feelings about them and 60% are sitting on a very long electronic fence.

With all research pointing to increased conversion for business owners who use ad retargeting, it is undoubtedly time to give this tactic a genuine look-see. I’ve used retargeting successfully in the past when promoting my own high-converting internet marketing offers to new leads online. If you want to take a look at my system, or even have it implemented for you, click here.

Creating Effective Popup Advertisements – The Three Keys to Achieving Success

Are you tired of launching your marketing campaigns but nothing seems to work? The good news is there’s a solution to your problem. Advertising involves a lot of creativity. This means you need to think outside the box, or as a consequence your past experience will hold you down.

When you are starting your own advertising plans, it can be a hard to know how to make effective popover advertising succeed. The important thing about this is to always consider your audience and personalize your ads according to your target market. No matter what kind of business you are running, you simply need to remember the basic principles of enticing people to take advantage of what you have to offer.

If your product is specifically suited to a particular audience then make sure you are targeting them in your popup advertisement campaign. If it is a product that will appeal to different audiences, you want to make sure your ad reaches them directly. Here are the top three basic tips to remember when creating an effective ad.

Make It Unique. You know what it means to stand out from the crowd. Use this to your advantage. The first thing that you need to do is to ensure that your ad is interesting in the eyes of your target market. This means making sure that the message, as well as its visual appeal is something your users can remember. If it is not something they would be interested in, people will stop looking at it and will end up being forgotten.

Don’t Forget the Essential Information. While some ad managers believe that a good ad consists of igniting someone’s curiosity, most people want to be direct. If you are promoting your house cleaning services and your rates are competitive, place your rates directly on your ads. This will spark your prospect’s interest immediately. This lets them know the benefits they can get if they hire you.

Keep It Simple. While it may be an odd twist from the previous tips, it is all about keeping your campaign in moderation. You don’t want to make your advertisement so striking that people find it disturbing. You also don’t want to include too much information in it. Remember that your prospects only want to know what they can get out of it. Keep it simple by including the necessary information, and keep the rest out. Keep it Simple!

So, try to keep your ads simple, informative and unique. If you are following these three basic principles of popup advertising, you will be sure to make your campaigns work effectively for you.

How to Make An Effective Banner Design For Your Website?

In order to increase sales, a business needs to develop strategic marketing plans. Banner design is a very important part of this plan and it can make a huge impact on the amount of sales of your product or service. A banner usually contains your company’s mission. It is a cheap and effective way to market your product or service.

There are two main types of banners; internet banners and printed banners. Here we are going to talk about internet banner design because most companies want to put efforts on this one because it represents their website or virtual existence in a much better way. Consumers are more closely connected to you through internet. In order to make this connection strong and ever-lasting you have to design banners and signs so that your company is always in their view. Your company’s online visibility becomes clearer by creating banner design.

However, your banner design will fail if you do not design it efficiently. There are some factors you should analyze first before designing banners for your website or hiring a banner design services so that you yield lots of benefits from it. Following are those factors:

1. First you should find out how your competitors have designed the banners. Do online research and you will find many results; this step is important because it will let you know what strategies your competitors are using to attract consumers. Then you can come up with better ideas of banner design so that you rank ahead of your competitors.

2. The banner design needs to state the mission statement of your company. What is the mission of your company? What is the trademark of your company? Remember that your mission should be consumer oriented and not profit oriented otherwise your consumers will not pay attention to what you are saying in your banner no matter how useful your product or service may be. Mission should also be unique and not copied from one of your competitors. Consumers will quickly find it out because they are capable of doing intensive research. Once they find it out they will think of your company as a scam or cheat.

3. Banners give a brief detail of your website. Therefore, it should be designed in such a way that it encourages the consumers to open your website and know the complete details of the product or service you are selling. Use catchy, grammatically free trademarks such as ‘Click here’, ‘Know from here’, ‘Sign up now’, ‘Visit us today’, etc. Hence, banners and signs will help you bring lots of traffic on your website and so your website ranking will increase.

4. From a Search Engine Optimization point of view, banner design should contain keywords so that you rank among the top ten search pages of the search engines like Google, yahoo, msn, etc.

Once you have considered these factors, you should now waste no time in designing a banner for your website.

Ways To Make Passive Income With A Classified Advertisement Website

Even a few years ago, classified websites used to make a lot of money for the owners. These used to be the most popular eCommerce websites. As time has changed, the dominance of these classified websites has also reduced on the World Wide Web. However, these classified websites are still making a decent passive income for the owners around the world. These classified websites are considered as the father of all eCommerce websites and in some countries these websites are still considered as the biggest web businesses. There are hundreds of ways to make passive income on these classified websites. You just need to have a plan to monetize the website like a business owner. Once you explore the options, you will soon find the best way to sum them all and create a powerful, stable and consistent flow of passive income online.

Ways to make passive income from a classified advertising website: a guide for the owners

Literally, a classified website can come up with a lot of income opportunities. One can start making a decent passive income just by offering featured positions on the listings. There are advertisements, sponsorship agreements and lot more that can make you money from a classified advertisement website. Let’s explore more about making money from a site that lists classified advertisements:

#1 featured listings

First of all, you can make a lot of money from the featured listings. If your website is receiving a decent amount of traffic from different resources, you will be able to charge a lot of money for listing the ads on the top as featured listings. If you’re still struggling to get a huge traffic, you can probably offer a cheaper rate, but you will still be making money from the featured listings! And for any classified ad website, featured listings is considered to be the number #1 income source!

#2 sponsored advertisements

Next comes – sponsored advertisements. Specially the large corporations and big companies sponsor these classified websites and they’re happy to rent a place on the homepage at a very good price. As websites can convert a lot of people into loyal customers, the big companies have special budget for the online resources. If you’re getting a decent amount of views and visitors, you can change a lot of money for showing these advertisements and make a decent passive income from this source as well!

#3 premium sponsorship or dedicated web stores

Finally – this is fairly a new concept compared to the previous twos. Many classified websites have taken their businesses to a whole new level. They have started optimizing their classified websites as virtual stores online. They are preparing themselves as auction stores, but at the same time, they are also allowing other companies to open their store or office with them. It’s easy, they just offer them a subdomain and some hosting space to run a complete site affiliated and associated with the classified website. And these premium option can make the classified site a decent passive income, right away!

Why Print Must Be A Part Of Your Content Marketing Strategy

Once print marketing was the only game in the city. Banners, posters, business cards, flyers and ads in the newspapers where your only option for getting the word out regarding your business.

Then came the internet.

And with the arrival of new email lists, websites and social media everything changed. In the past few decades, marketing has shifted entirely to a digital platform.

So does this means that print media is gone? That’s not true. In fact, there are several reasons why it is essential to join print advertising into your content marketing techniques.

It Hangs Around

Email can be ignored or sent to the spam box with one click never to be seen again. Top page banners and side screen ads can be hidden instantly. But a right designed and brightly colored brochure with visually appealing pictures or unique business card in a diverse shape is something you might not want to throw in the trash can immediately.

On the contrary, you might stick it to the fridge or keep the card in your wallet. In simple words, print media has more chances to stay in hand, and that’s what a good marketing strategy is.

It’s Already Printed

A lot of marketing comprises of discount and coupon codes, which must be printed to be used. This is quite a hassle for a lot of people, which is why many of them skip and never make use of such marketing.

However, discount codes and coupons that are already printed, mailed or distributed are more likely to be used. Additionally, some vouchers can be cashed by displaying a barcode on your cellphone; most people even find this too much to do. Taking a coupon out of your bag and using it to shop, is more comfortable.

People Trust It

In the end, the most critical point is that people still remember the old marketing ways. They remember seeking for jobs through newspapers and cutting out coupons from magazines. They remember handing out business cards on different occasions. This marketing strategy helped in building trust. People trust print marketing because before digital marketing came to life, print marketing was the king.

Digital marketing offers countless benefits that traditional marketing can never compete with. But what we should realise is that both these marketing strategies can work well together as new and old clients both respond efficiently to print media strategies. Try making use of print media in your digital marketing strategy and see how it can do wonders for your business.

The Changing Landscape of Online Advertising

Advertising, the term that sets “jingles” ringing in the ears; stirs the mind with imagery of scantily dressed models flaunting their curves; reminds of rhymes, taglines, and of course, the unpleasant breaks that mar the essence of a quiz show or a thriller sequence in a film, has now expanded its realms beyond print, radio and television media. The ubiquitous Internet is that new powerful medium that’s disseminating information quickly, effectively, and in the manner, not offensive to the target market. Online advertising today forms the backbone of web-based businesses, and contributes a lion-share in revenue generation, something very important to keep any entity afloat in the competitive world. Over the years, this form of advertising, like other counterparts, has adapted and evolved to stay in tune with the changing requirements of web-based businesses. The following section takes you through the same track that online advertising, has traversed to acquire its current form.

The Origin & Evolution of Online Advertising

In the year 1994, HotWired, a web magazine prepared the first banner ad to be displayed on web page. At that time, when online advertising was in its nascent stage, the methods of cost-estimation for an ad too, were limited. This first online ad was sold depending on the number of individuals who saw it. Later, the practice was replaced by a better mechanism, called Cost-Per-Click that involved payment to the advertising agency only when a viewer clicked on the advertisement. Even today, new approaches for pricing the ads are being experimented with. It’s an ongoing process courtesy the demands of advertisers for economical solutions.

Coming Out of the Shadow of Traditional Advertising

An observation of the several transition phases of the online advertising in the past three decades, suggests that traditional advertisements dominated this new-age tool for quite long. The reference here is to the content presentation and the selection of modality. For example, majority of online ads were web versions of either business directories or newspaper classifieds. The shadow of traditional ads is still visible in the virtual world but not makes the same fraction as it used to five to ten years back. This is a significant change, and one that has garnered huge appreciation from all stakeholders.

Online Advertisements in 2014: A Complete Metamorphosis

The shape and form of online advertisements have undergone radical transformation while entering into the year 2014. Not only there is unanimous recognition for their potential as a powerful tool of promoting brands/products/services, but also a great degree of acceptance, which eventually drives the demand for more and more digital advertising agencies. Interactive banner ads, auctioned spaces on web pages and many more ad formats have just presented a sea of opportunities to the advertisers and at the same time given more freedom to advertising agencies to express on creative front.

What we have witnessed so far is just an evolution over three decades; the online advertising ecosystem promises much more. In future, we can expect this discipline to attract even bigger investments and consequently, results beyond expectations.

Banner Advertising Traffic Secrets – The Best Type of Landing Page You Should Use With This Source

You have to realize that if you are going to make a lot of money with your banner advertising you are going to have to make sure you focus on using the best type of landing page to drive your traffic to so you can maximize your profits. This is one of the most important parts of the banner advertising process and I want to show you right now how you can do it the right way so you can maximize your profits.

Why Your Landing Page Is So Important When It Comes To Banner Advertising…

You have to realize that when most people try and get visitors to their site from banner advertising they end up focusing on driving all their visitors to their home page or their product page.

The reason that they do this is because of the fact that it is really easy to do and you don’t have to worry about setting up a landing page. Not only that, people are often attracted to this source because it is not like Google AdWords where you have to deal with all the quality score issues and landing page issues.

So people simply end up hooking up their home page to their banner and hope for the best! When you do this you are going to miss out on a lot of income that you would have otherwise gotten if you would have done things the right way.

You need to have a landing page because people who come to your site from your ad are not going to come back again if they leave without giving you their name and email. So you have to make sure you are focused on getting their name and email address.

You want to be able to build a relationship with them so you can get them to spend more money on what you are selling.

Here Is The Type Of Landing Page You Need To Use:

#1 – You have to make sure you use one that is customized to the ad that you are running.

Make sure you always customize your landing page to the site and ad that you are using so you can be as relevant as possible when getting visitors to your site. That way you will get more income for the visitors you are getting.

#2 – You have to make sure it is 90% about them and 10% about you.

They don’t really care about you, they are looking for a solution to a problem and you have to make sure you show them how you can give it to them! If you do this, they will more than likely give you their name and email.