How to Make An Effective Banner Design For Your Website?

In order to increase sales, a business needs to develop strategic marketing plans. Banner design is a very important part of this plan and it can make a huge impact on the amount of sales of your product or service. A banner usually contains your company’s mission. It is a cheap and effective way to market your product or service.

There are two main types of banners; internet banners and printed banners. Here we are going to talk about internet banner design because most companies want to put efforts on this one because it represents their website or virtual existence in a much better way. Consumers are more closely connected to you through internet. In order to make this connection strong and ever-lasting you have to design banners and signs so that your company is always in their view. Your company’s online visibility becomes clearer by creating banner design.

However, your banner design will fail if you do not design it efficiently. There are some factors you should analyze first before designing banners for your website or hiring a banner design services so that you yield lots of benefits from it. Following are those factors:

1. First you should find out how your competitors have designed the banners. Do online research and you will find many results; this step is important because it will let you know what strategies your competitors are using to attract consumers. Then you can come up with better ideas of banner design so that you rank ahead of your competitors.

2. The banner design needs to state the mission statement of your company. What is the mission of your company? What is the trademark of your company? Remember that your mission should be consumer oriented and not profit oriented otherwise your consumers will not pay attention to what you are saying in your banner no matter how useful your product or service may be. Mission should also be unique and not copied from one of your competitors. Consumers will quickly find it out because they are capable of doing intensive research. Once they find it out they will think of your company as a scam or cheat.

3. Banners give a brief detail of your website. Therefore, it should be designed in such a way that it encourages the consumers to open your website and know the complete details of the product or service you are selling. Use catchy, grammatically free trademarks such as ‘Click here’, ‘Know from here’, ‘Sign up now’, ‘Visit us today’, etc. Hence, banners and signs will help you bring lots of traffic on your website and so your website ranking will increase.

4. From a Search Engine Optimization point of view, banner design should contain keywords so that you rank among the top ten search pages of the search engines like Google, yahoo, msn, etc.

Once you have considered these factors, you should now waste no time in designing a banner for your website.

Ways To Make Passive Income With A Classified Advertisement Website

Even a few years ago, classified websites used to make a lot of money for the owners. These used to be the most popular eCommerce websites. As time has changed, the dominance of these classified websites has also reduced on the World Wide Web. However, these classified websites are still making a decent passive income for the owners around the world. These classified websites are considered as the father of all eCommerce websites and in some countries these websites are still considered as the biggest web businesses. There are hundreds of ways to make passive income on these classified websites. You just need to have a plan to monetize the website like a business owner. Once you explore the options, you will soon find the best way to sum them all and create a powerful, stable and consistent flow of passive income online.

Ways to make passive income from a classified advertising website: a guide for the owners

Literally, a classified website can come up with a lot of income opportunities. One can start making a decent passive income just by offering featured positions on the listings. There are advertisements, sponsorship agreements and lot more that can make you money from a classified advertisement website. Let’s explore more about making money from a site that lists classified advertisements:

#1 featured listings

First of all, you can make a lot of money from the featured listings. If your website is receiving a decent amount of traffic from different resources, you will be able to charge a lot of money for listing the ads on the top as featured listings. If you’re still struggling to get a huge traffic, you can probably offer a cheaper rate, but you will still be making money from the featured listings! And for any classified ad website, featured listings is considered to be the number #1 income source!

#2 sponsored advertisements

Next comes – sponsored advertisements. Specially the large corporations and big companies sponsor these classified websites and they’re happy to rent a place on the homepage at a very good price. As websites can convert a lot of people into loyal customers, the big companies have special budget for the online resources. If you’re getting a decent amount of views and visitors, you can change a lot of money for showing these advertisements and make a decent passive income from this source as well!

#3 premium sponsorship or dedicated web stores

Finally – this is fairly a new concept compared to the previous twos. Many classified websites have taken their businesses to a whole new level. They have started optimizing their classified websites as virtual stores online. They are preparing themselves as auction stores, but at the same time, they are also allowing other companies to open their store or office with them. It’s easy, they just offer them a subdomain and some hosting space to run a complete site affiliated and associated with the classified website. And these premium option can make the classified site a decent passive income, right away!

Why Print Must Be A Part Of Your Content Marketing Strategy

Once print marketing was the only game in the city. Banners, posters, business cards, flyers and ads in the newspapers where your only option for getting the word out regarding your business.

Then came the internet.

And with the arrival of new email lists, websites and social media everything changed. In the past few decades, marketing has shifted entirely to a digital platform.

So does this means that print media is gone? That’s not true. In fact, there are several reasons why it is essential to join print advertising into your content marketing techniques.

It Hangs Around

Email can be ignored or sent to the spam box with one click never to be seen again. Top page banners and side screen ads can be hidden instantly. But a right designed and brightly colored brochure with visually appealing pictures or unique business card in a diverse shape is something you might not want to throw in the trash can immediately.

On the contrary, you might stick it to the fridge or keep the card in your wallet. In simple words, print media has more chances to stay in hand, and that’s what a good marketing strategy is.

It’s Already Printed

A lot of marketing comprises of discount and coupon codes, which must be printed to be used. This is quite a hassle for a lot of people, which is why many of them skip and never make use of such marketing.

However, discount codes and coupons that are already printed, mailed or distributed are more likely to be used. Additionally, some vouchers can be cashed by displaying a barcode on your cellphone; most people even find this too much to do. Taking a coupon out of your bag and using it to shop, is more comfortable.

People Trust It

In the end, the most critical point is that people still remember the old marketing ways. They remember seeking for jobs through newspapers and cutting out coupons from magazines. They remember handing out business cards on different occasions. This marketing strategy helped in building trust. People trust print marketing because before digital marketing came to life, print marketing was the king.

Digital marketing offers countless benefits that traditional marketing can never compete with. But what we should realise is that both these marketing strategies can work well together as new and old clients both respond efficiently to print media strategies. Try making use of print media in your digital marketing strategy and see how it can do wonders for your business.

The Changing Landscape of Online Advertising

Advertising, the term that sets “jingles” ringing in the ears; stirs the mind with imagery of scantily dressed models flaunting their curves; reminds of rhymes, taglines, and of course, the unpleasant breaks that mar the essence of a quiz show or a thriller sequence in a film, has now expanded its realms beyond print, radio and television media. The ubiquitous Internet is that new powerful medium that’s disseminating information quickly, effectively, and in the manner, not offensive to the target market. Online advertising today forms the backbone of web-based businesses, and contributes a lion-share in revenue generation, something very important to keep any entity afloat in the competitive world. Over the years, this form of advertising, like other counterparts, has adapted and evolved to stay in tune with the changing requirements of web-based businesses. The following section takes you through the same track that online advertising, has traversed to acquire its current form.

The Origin & Evolution of Online Advertising

In the year 1994, HotWired, a web magazine prepared the first banner ad to be displayed on web page. At that time, when online advertising was in its nascent stage, the methods of cost-estimation for an ad too, were limited. This first online ad was sold depending on the number of individuals who saw it. Later, the practice was replaced by a better mechanism, called Cost-Per-Click that involved payment to the advertising agency only when a viewer clicked on the advertisement. Even today, new approaches for pricing the ads are being experimented with. It’s an ongoing process courtesy the demands of advertisers for economical solutions.

Coming Out of the Shadow of Traditional Advertising

An observation of the several transition phases of the online advertising in the past three decades, suggests that traditional advertisements dominated this new-age tool for quite long. The reference here is to the content presentation and the selection of modality. For example, majority of online ads were web versions of either business directories or newspaper classifieds. The shadow of traditional ads is still visible in the virtual world but not makes the same fraction as it used to five to ten years back. This is a significant change, and one that has garnered huge appreciation from all stakeholders.

Online Advertisements in 2014: A Complete Metamorphosis

The shape and form of online advertisements have undergone radical transformation while entering into the year 2014. Not only there is unanimous recognition for their potential as a powerful tool of promoting brands/products/services, but also a great degree of acceptance, which eventually drives the demand for more and more digital advertising agencies. Interactive banner ads, auctioned spaces on web pages and many more ad formats have just presented a sea of opportunities to the advertisers and at the same time given more freedom to advertising agencies to express on creative front.

What we have witnessed so far is just an evolution over three decades; the online advertising ecosystem promises much more. In future, we can expect this discipline to attract even bigger investments and consequently, results beyond expectations.

Banner Advertising Traffic Secrets – The Best Type of Landing Page You Should Use With This Source

You have to realize that if you are going to make a lot of money with your banner advertising you are going to have to make sure you focus on using the best type of landing page to drive your traffic to so you can maximize your profits. This is one of the most important parts of the banner advertising process and I want to show you right now how you can do it the right way so you can maximize your profits.

Why Your Landing Page Is So Important When It Comes To Banner Advertising…

You have to realize that when most people try and get visitors to their site from banner advertising they end up focusing on driving all their visitors to their home page or their product page.

The reason that they do this is because of the fact that it is really easy to do and you don’t have to worry about setting up a landing page. Not only that, people are often attracted to this source because it is not like Google AdWords where you have to deal with all the quality score issues and landing page issues.

So people simply end up hooking up their home page to their banner and hope for the best! When you do this you are going to miss out on a lot of income that you would have otherwise gotten if you would have done things the right way.

You need to have a landing page because people who come to your site from your ad are not going to come back again if they leave without giving you their name and email. So you have to make sure you are focused on getting their name and email address.

You want to be able to build a relationship with them so you can get them to spend more money on what you are selling.

Here Is The Type Of Landing Page You Need To Use:

#1 – You have to make sure you use one that is customized to the ad that you are running.

Make sure you always customize your landing page to the site and ad that you are using so you can be as relevant as possible when getting visitors to your site. That way you will get more income for the visitors you are getting.

#2 – You have to make sure it is 90% about them and 10% about you.

They don’t really care about you, they are looking for a solution to a problem and you have to make sure you show them how you can give it to them! If you do this, they will more than likely give you their name and email.

Advertising, Marketing, and Spam

In this article, we’ll take a closer look at a few of the basic Internet marketing strategies such as banner ads, message board/forum posting, and email marketing to describe how each can quickly cross the line from clever advertising to spam.

This is important because while a clever, well-planted Internet marketing campaign can help to attract new customers and keep your existing ones loyal, spam will do the exact opposite. Spamming will not only alienate both new customers and existing customers but can get you into trouble with the law too. As a business owner, this can be extremely damaging to profit margins.

A very popular Internet Marketing strategy is banner ads. These ads usually appear at the top of websites and are usually within the pages of the websites. It is from this appearance that they earned the name banner ads and the banners can come in various sizes.

Oftentimes, business owners purchase marketing space on these web sites. These banner ads might also be placed on other websites as part of an exchange or an affiliate advertising and marketing campaign. Banner ad exchanges are unique situations in which one company owner posts a banner ad on his web site in exchange for another’s on theirs. These agreements may be made independently between entrepreneurs with companies they partnered with or as part of exchanges promoted by a 3rd party.

For example, in affiliate marketing, the affiliate will advertise your company on their blog posts and/or advertising space for agreed-upon compensation. The banner ad would then generate a wanted impact such as website traffic to the ad or making a sale. The terms of the agreement are usually defined beforehand as well as are generally based upon a range of pay per impression, ppc (pay per click) or pay per sale or lead.

Banner ads are a great way to market your business however, you need to recognize just how they can be overused and be misconstrued as spam. Sensibly positioning your banner ads on a few websites to a targeted audience is considered smart marketing. Plastering your banner ads on any website regardless of who the audience is can be easily seen as spam. When people start seeing the same banner ad everywhere on the internet that has no relevance to what they are searching for, they’ll most likely see you as an annoying spammer rather than take your business seriously.

Message boards are an option for placing your ads and can offer business owners a chance to get some free advertising too. If the services and products you provide attract a particular niche, it may be worthwhile to join some of these message boards and online forums associated with your industry.

A lot of these message boards and forums will allow you to include a link of your company or business underneath your name as part of your signature line when you join their discussions. Care should be taken to ensure thoughtful responses and not just responding to every message with a link to your website when it is not appropriate to the conversation. This is also considered a form of spam and once participants start to view your posts as spam, they are most likely to avoid your website altogether rather than visit it.

Lastly, marketing with emails is one of the best ways to get an incredible ROI for your advertising dollars. Your email campaigns can include sending out a periodic newsletter that provides good content along with your email promotions, discounts or coupons on your product or services. People who opt-in to your email list or your loyal subscribers will often look forward to these emails and not see them as spam. They are more likely to make a purchase as a result of this marketing strategy.

In addition, potential clients who have specifically asked for extra details on your services and products will find this sort of advertising to be very beneficial. On the other hand, collecting email addresses in a deceitful manner and using them to send out mass e-mailings is definitely a no-no and is considered spam. People who get your emails who did not inquire or join your email list is called spamming and can get you into some trouble legally. Never send emails to people who don’t want it. Hopefully, this article was helpful in shedding some light on what advertising, marketing, and Spam are all about.

Getting Massive Traffic To Your Website With Banners

Banner advertising is not only cheap and affordable but it can also get massive traffic to your website if you it right.

Many online marketers simply wasted time and money advertising with banners without achieving their intended results which obviously is traffic because they have no idea how to go about advertising with banners.

If you think you can slap a banner advertisement on your website and wait for the money to roll into your bank account, you are hugely mistaken.

Here are some steps you can take to improve your banner advertising strategies and get those traffic stats soaring. Remember, not only are banners cheap to create they are affordable to advertise as well.

Take a look at your current banners. Are they creating enough attention to capture the interest of your targeted audience?

Whatever your niche is, your main concern is to command attention through the title and topic on your banners. It has to trigger a response from your intended audience.

You need to make your readers curious and convince them that they should click on your banner so that you can show them what exactly they needed. It is important that your initial effort of creating attention translate into clicks and ultimately the content of the website that the clicks bring to should be able to do the selling for you.

When you write your ads on your banners, think of a way to invoke the emotions of your readers. For example if you are targeting insomniacs, your banner ad could have the following words in them such as, “Can’t Sleep Tonight?” or “Stop Losing Sleep Again…”

Banner advertising is just like any other text advertising but you enhance your ads with a certain amount of high impact graphics which appeal to the viewers.

If you can appeal to your viewers and persuade them to click on you banners, get reader for massive traffic back to your website. All you have to do now is market your banners aggressively.

Factors to Consider Before Joining Banner Ad Networks As a Publisher

Selling advertising space is one of the most popular ways to monetize your blog or website. However, instead of marketing your site to individual clients, you can save a lot of time and earn a steady stream of income by teaming up with banner ad networks. This means you don’t have to create your own products to sale on your website or act as an affiliate and promote products created by others. By selling ad space, you’re essentially getting paid every time someone clicks on an ad that’s on your website. Of course, the size of the cash flow depends largely on the number of relevant ads you display. The more ads you display and the more clicks you receive, the higher your income. However, with so many banner ad networks for publishers available online, knowing the right one for you may not be easy. Here are some important factors you should consider before joining such networks.

Control over Displayed Ads

The best banner ad networks do have comprehensive interfaces where publishers can preview a banner, and choose whether they want the specific campaign to be displayed on their websites. This is useful especially, if you and/or your visitors are against certain types of advertising. For example, those that contain references to gambling, tobacco products, or adult content. A good network will let you know about these ads through visual flags in your administration area.

Targeting

Irrelevant ads not only annoy your website visitors, but also lead to very few conversions. So, it?s important to make sure that the network you want to join provides ads that are relevant to your area of specialization. Your readers are more likely to click on ads of products or services that they?re interested in.

Payout Schedule

There are some networks that don?t pay at all, while others take up to four months to pay publishers. Do your research well, and join only those agencies that have proven to pay promptly. Good networks pay anywhere from every two to four weeks after the clicks have taken place.

Terms and Conditions

Before joining banner ad networks, make sure that you have read their terms and conditions carefully. This is important to avoid breaking the rules that may cause your account to be banned, and consequently lose your money. Since fraud is a major problem in the banner ad industry, you need to look for a network which takes fraud cases seriously, but still gives you enough room to move.

Rates

Unless you find advertisers by yourself through direct advertising, the chances of finding $10.00 CPM (cost per thousand impressions) ads are pretty slim. However, if you shop around carefully, you can still be able to find networks that pay at least $1.00-$5.00 CPM.

Let these factors guide you as you choose the best banner ad networks to monetize your website.

How Pay Per Call Advertising Works For Your Small Business

Pay per call can be one of the most cost effective modes of maximizing online advertising revenue. For a smaller business it is a wise choice as it expands potential reach, offers targeted marketing, is cost effective and can increase sales conversion rates.

This form of advertising has morphed from pay per click (PPC) which was previously an effective form of advertising tied to laptops and PC’s. With the advent of smart phones however, all that has changed. The benefit of PPC was that advertising dollars were only spent when an ad was clicked on.

The result was a more targeted marketing focus and a lower total cost to run an ad campaign. Although impressive in and of itself, consider the power of this form of advertising when linked to a mobile phone and the possibilities are endless.

The value of such targeted advertising on a hand phone is obvious. While focusing on a market segment most likely to make a purchase decision, advertising dollars are utilized in a more efficient manner. Imagine the benefits of having this form of internet advertising available wherever and whenever the customer is carrying their cell pone, presumably always.

Pay per call is a form of online advertising where focused ads are sent to mobile phone users and the advertiser only pays when a sales call is made. Ad dollars are only spent when a potential consumer not only clicks on an ad but actually makes a call. The result is like being offered a steady stream of pre-qualified buyers and all that is left to do is close the sale.

The benefits of pay per call are obvious. as a targeted marketing medium it establishes contact with customers when they are interested in the product and have taken action to buy. It also allows the company to increase customer touch points as the ubiquity of mobile phones ensures that an ad is always within arms reach. In addition it is remarkable insofar as it allows the company to better manage the sales process. The increased speed of the purchase process is dramatic as with the touch of a button a salesperson is now on the line.

In what may be one of the more compelling points of this form of marketing is that this type of internet advertising can be set up without a company even possessing a website. For smaller businesses seeking to enhance their online advertising presence, it is a wise choice.

Banners Broker Review – An Overview Of The Main Features And Benefits

A trustworthy and reliable Banners Broker review can help you make an objective opinion with regards to this popular service. Basically, this business provides affiliates the opportunity to advertise their business online.

What makes Banners Broker truly unique is that this is actually a win-win situation: business owners get the chance to advertise their business on the Internet, and they can still earn publishing revenue. Someone who does not own a business or website to advertise can earn also in this program

How Does It Work?

This review mainly aims to explain the mechanism behind the company. Having said that, Banners Broker will place your ad on the publishing network and you, as an Ad-Pub Combo member, can get twice the initial investment (in other words, you get positive Return-On-Investment). Another essential aspect is that you do not necessarily have to own a website or a business – if this is your case, you can easily advertise your personal Banners Broker affiliate account. It is said that the monthly revenue of the company is around $40 million, with more than 250,000 active affiliates at the moment.

Products and Services Provided By Banners Broker

This company focuses on selling banner impressions (an impression equals a banner view, but it is different from banner click) to those who bid the highest amount of money – the entire process is done using what is known as a “blind advertising network”.

No Banners Broker review would be complete without explaining the concept of blind advertising network. This is basically a network that offers direct marketers convenient rates and prices. In exchange, the marketers have to give up their entire control over the placement of the ads.

As a member of Banners Broker, all you have to do is to upload the company’s banners (or your own, if you have any). The company will automatically filter the banners and place them properly, based on various factors such as your location, country and city, or the niche of the banner (the target market). One of the most important benefits is that you can advertise multiple banners and businesses simultaneously.

Banners Broker provides 6 different packages for members, and each one of them comes with a $15 monthly fee for admin services. For instance, if you purchase the $25 package (+$15 the admin fee), you will receive no less than 1,000 impressions, along with panel cost of $10. It must be mentioned that every package includes banner impressions and the value of all the other priced panels.

Available Packages

Every Banners Broker review should contain a complete list of the available packages and the items they include:

The Starter Pack ($25) – includes 1,000 impressions;

The Basic Pack ($55) – includes 5,000 impressions;

The Business Pack ($145) – includes 13,000 impressions;

The Professional Pack ($415) – includes 40, 000 impressions;

The Enterprise Pack ($1,225) – includes 121,000 impressions;

The Ultimate Panel Pack ($3,655) – includes 365,000 impressions

Affiliates Program:

As mentioned, the Packages are divided in panels. When a panel is reaching the traffic cap, the company provides twice the number of banner impressions.

In other words, the $10 panel is turned into 2 x $10 panels, which means that you will automatically receive a payout of $20: 50% in cash, and 50% in the value of new panels.

If you invest for example $10 for a panel and that turns into two new panels of 10$: you receive the 50% to your e-wallet and the other 50% is the new panel that you receive when the panel reaching traffic cap. The new panel will continue the same scheme and you start again to generate one panel and 50% money. When a $270 panel reaches the traffic cap you get the $270 to your e-wallet and in addition a new panel which will generate you another $270, and then another and another…

The Corporate Business Model

As you may have figured out already, the company pays out huge amounts of money under the form of commissions. In this situation, how does Banners Broker manage to get the money? The money must come from the following sources: the admin fee ($15), the monthly profit ($1.5 million/100,000 affiliates) that goes straight to the bank account of Banners Broker, plus the large amount of profits on the above-mentioned Banner packs.

Conclusion

To summarize, this Banners Broker review aimed to outline the main advantages and disadvantages of this online publisher. The profits of Banners Broker will keep on growing as long as the affiliates support this very profitable business model and everyone have his profits. However, if affiliates no longer use this business model, the business would eventually fail. One thing is for sure: the company could be the best deal. Anyway, if you are an affiliate or decide to be one, I highly recommend to withdraw your profits as quickly as possible – better be safe than sorry!